The wAIse Pay app forecasts the weekly budget for users through AI analytics to control their leisure expenses.
Users often end up over-spending their money. Lack of control on budget hinders their ability to achieve financial goals.
Encourage users to make informed decisions to control their impulsive spending?
Led end-to-end design and development from concept to execution alongside cross-functional teams.
Product Designer (me)
Product Manager
Engineering Team
20% increase in monthly savings for users by controlling their impulsive expenses.
User-centered
design
Design for
accessibility
Intuitive
interfaces
Design
consistency
notable features
Weekly budget through AI
Literature Review
Market Research
User Research
MVP & Critiques
Usability Testing
Approach was to design a scalable mobile application that can be accessible to everyone.
looking at what already exist
We wanted to study the existing market, users, and footfall in this area, so we decided to analyze competitors.
We got to know the strengths and weaknesses of existing apps, helping us identify opportunities for improvement.
looking at what already exist
Budgeting small expenses
People often focus on big investments and long-term goals. Small budget goals are often neglected.
Future expense
Lack of predictive analytics to based on users' spending patterns that hinders financial planning for upcoming commitments.
Personalized guidance
AI in finance is expected to revolutionize and to create more sensible experiences.
The Challenges faced
Diverse user needs for business expansion
Financial freedom looks different for everyone.
Design for accessibility
Understanding the pattern in the user pain points and create customizable features.
User engagement
Keeping track of small expenses is a tedious work.
Gamification
Study gamified trends to implement intuitive features that are functional without making the app feel geeky.
Financial freedom looks different for everyone.
Pain point
1
Pain point
2
User Need
User Interviews + Contextual Inquiry
We conducted user interviews to understand how people manage their monthly expenses.
Observations helped us uncover how users track and make decisions about their leisure expenses in real-life situations.
Unavoidable expenditure
Rent, taxes, loan, daily commute, utility bills, etc.
For long term goals
Fixed deposit, recuring deposit, investments, etc.
Spent on essential things
Grocery, personal care, food, medical expenses, etc.
Spent according to interests
Leisure activities, personal hobbies, entertainment, etc.
Problem
Impulsive spending is happening in the remains.
Opportunity
Promote understanding of unforeseen expenditures.
Opportunity
Tell them where to control
So that they can save better for their long-term financial goals.
Forecast future budget
Through predictive analytics from past expenses.
Get weekly budget
Personalized weekly budget through user data collection and insights
AI Assistance
Data monitoring through integrated payment systems.
Paper Sketches + Low-fidelity + Style guides
Existing design systems aside, sketching ideas on paper helped us to visualize design ideas first.
Core Tasks
Ask Ai your weekly budget
View balance
Perform transactions
View analytics
Usability study
Feature Walk through + Unmoderated usability testing
We conducted three rounds of usability testing to test our MVP: One with a paper prototype, one with low-fidelity wireframes, and the final with high-fidelity designs.
For the first two phases, we only interviewed personas, while for the high-fidelity designs, we tested with a broader range of users.
User 1
"I take out my iPad when I feel low and I eventually start adding items to cart. Next thing I know is my order is placed".
User 2
"I want to see this app on my Apple watch so that I can make purchasing decision quicker ".
What's next?
After conducting usability testing phase one, we designed MVP for tablet. This did not only solve user problem but also helped us to make scalable design.
UI for tablet screen
36% of shopaholics make use of iPads and tablets when making online purchases.
Expense of the day on analytics graph
This feature will help users make more precise decisions in advance.
MVP for tablet screen
Budget Analytics
Spend through app to keep the track
Adding funds to the app just for user's leisure expenses automatically limits spending. Categorized weekly budget make it easier for users to manage finances.
Add third party transactions
Adjust weekly budget manually
Micro interactions
Gestalt law principles
We considered feedback from different demographic users
